Success is a perception. Projects can be on time and on budget, and still considered failures. Conversely, they can be over budget, delivered years late and considered successful. The same is true for any business or ICT initiative ranging from a major organisational change through to routine maintenance work.
In most cases, success or failure depends on the perceptions of important stakeholders. If they believe their expectations were met, they will perceive the project as a success, if not they will perceive the project a failure. Given that unrealistic expectations are unlikely to be fulfilled; communicating effectively with the important stakeholders, so their expectations can be both managed and met, is central to creating a successful outcome. In this context, communication is a complex two-way process embedded within the overall relationship between your team and its stakeholders, on their own standard reports are not enough.
During today’s presentation, Lynda will describe what really happened when Heathrow Terminal 5 opened to the public and 35,000 bags were lost. She will use this example to illustrate the importance of knowing who the right stakeholders are at any time throughout the life of a project and show how to engage with them using effective communication practices and the Stakeholder Circle® methodology. Once engaged, the stakeholders will help you create a successful outcome.